A LITTLE ABOUT ME
. . .

I'm a Creative Director and brand leader with more than 12 years of experience helping lifestyle brands create meaningful customer experiences across retail, digital, hospitality, and e-commerce.

I specialize in translating business strategy into cohesive brand experiences—shaping everything from brand identity and customer experience to retail environments, digital platforms, photography, and integrated campaigns.

At Rolling Greens, I've led the evolution of one of Southern California's premier lifestyle retailers, guiding brand strategy, creative direction, and customer experience across every touchpoint. From launching new concepts like Cosette Wine Bar to repositioning design services and reimagining the company's digital presence, my work has centered on building brands people want to experience.

I believe the strongest brands are the ones that feel intentional at every interaction, and I enjoy partnering with teams to bring that vision to life.

 

Selected clients include Rolling Greens, Jardin De France, Airbnb Plus, and Claris Health,
with collaborations across Sunset Magazine, Flamingo Estate, Erewhon, and The Great.